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this was built for desktop.
open on a big screen. you'll see why.
Direct Response Hackers
if you run a dtc brand past $1M/month, watch cac climb every quarter, and your creative team can't keep pace with the spend — this is for you. everyone else closed this tab two scrolls ago.
you don't need us to explain the bottleneck. you lived it this week. the budget was there. the good creative wasn't. it never scales as fast as the money.
AI didn't learn to make ads (yet). it learned to do the synthesis — cluster research, media data, winning patterns, angles, hypotheses — all turning into structured creative in hours, not weeks. that was the layer locked in human hands. that's the one that finally broke open.
we turned that layer into a living, working system.
cluster mapping© to understand who actually buys in your vertical (not by demographics — by behavior, the way meta groups them).
cluster brain© to understand what each group thinks, feels, fears, and wants — all in a living graph database.
creative algorithm© to break every video content and ads down into success patterns — and reveal what works, what burns budget, and which angles have never been tested.
creative roadmap© to cross-reference all of it and show which combination — cluster × angle × format × offer — to attack first. every piece tied to a hypothesis, every hypothesis measured, every learning turned into playbook.
i'm not just another amateur. it's 7 years obsessively in front of the screen, ~$10M in spend managed, thousands of ads tested.
i've been involved in every major brazilian dtc case.
gummy hair — a 9-figure-a-year dtc brand in brl.
emerge ventures, the only brazilian private equity firm focused on dtc brands, reporting to a former mondelez cmo.
vhita.com.br, guday.com.br, liquidz.com.br, nuture.com.br … always reporting to ceos.
and in 2026 i was heads-down building the creative-validation function at the world's largest nutraceutical US operation ($400M/yr), HW Publishing.
i started at 17. a $240 credit card my mom lent me, one brand, 10,000+ customers from scratch. i've been obsessed with excellence in this process ever since.
so that's it. we have just 1 spot left in our acceleration program. the last of 2026. one dtc brand, 90 days with the whole system running — from cluster mapping to the creative playbook© that stays with you when we leave. if you scrolled this far, you already know if it's you.
— Caio Ferreira · /caiogrit on Linkedin
Co-founder & CEO, drhckrs
we'll be in touch.